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Many young entrepreneurs struggle to create their online presence. As the fierce world of competition extends to the internet, building an audience and sustaining virtual communities can be a great challenge. Yet, these business amateurs have no option but to try. We have passed the time when social media is only one of the go-to options for marketing, a good addition to the tool box. Now, social media is a must-go-to, a necessity for success.

It’s not even just start-ups who struggle to maintain their online presence. Many already established companies spend millions of dollars for online marketing campaigns, even engaging with their clients through these platforms. Online advertising is already one of the biggest expenditure of both start-up and established companies, and in which ample amount of budget is allocated.

In an international seminar event attended by Axis Capital Group Business Funding, one of the sources of credit loans for small business owners across America, Sophia Clark, Marketing Operations Manager, has given some pointers for aspiring new entrepreneurs who attended the event in Kota, Jakarta, Indonesia. Based on the panel discussion with her, here are some of her emphasis on Social Media and how it can be overcome:

1. Know which Strategy to Use

Going into the business with innate knowledge of how the product is being produced is not enough to compete. It takes a lot of time, effort and more studying. It is the same for using social media. The worst that can happen for a company is to take whatever platform is available and cram it with whatever contents. You have to pattern your social media usage to the business you are doing, the people who mostly use the social media network and the image you are targeting. Diversity of usage is what is important. You can connect to more professionals through LinkedIn, give out in depth information through Twitter and show the company’s culture through Facebook.

2. Use SM for feedback

Social Media is one of the greatest tools to know what the audience wants the most, their dislikes, and their preferences. You can see negative and positive reviews and suggestions, their complaints and their opinions with brands. There are ample amount of things to be learned from them from which you can outline the best possible technique to use.

3. Content is King

Always and always, people, no matter if they are minimalist or not, will look into the content. This is the most basic rule in building an online presence. People would know who you are on the way you market yourself. They can read between the lines and know if it seems like a scam. After all, content is what people are looking into these platforms

Most of the United States population has been using credit cards. It is rare to find anyone who does not have credit card nowadays. Other developing countries are also adapting this trend and have started carrying cards for purchase, paying debts or doing monetary transactions. Credit card terminals are rampantly spreading even in convenience stores and buses cross the globe.

Singapore, Japan and Seoul, South Korea are some of the biggest markets of credit card because of their outstanding financial capabilities. Surprisingly, cities of developing nations are also competing for the most used credit cards. According to reviews, Jakarta, Indonesia and Kuala Lumpur, Malaysia are included to the top ten places in South East Asia to have an ample amount of purchases using credit cards.

With the trend continuously growing, Axis Capital Business Funding, a company which provides credit loans to small business owners across the globe has released their top reasons why credit card is slowly replacing cash:

1. Helps in Budgeting

For simple homemakers or frugal individuals who keep track of their expenses, credit card can help organize their finances. You can monitor your purchases and financial transactions and also ask for monthly balance through the receipts.

2. Helps in Credit History

Credit scores and reports are vital when you would have to loan one day. Your credit history which shows if you have spent and surpassed your credit limit and the frequency of using your credit card can help boost your credit score. It can also build a solid credit history which can tell lenders that you can be trusted.

3. Helps in Saving Money

When you pay your debts on time, it can boost your credit score. When you have a good credit score, you can have a discount in mortgages, lower interest rate, car purchases etcetera

4. Helps in Availing Rewards

When you are using your credit card often, it can gain you rewards and freebies. There can be points or other promotions that your credit card provider may be teaming up with, perhaps a free round-trip ticket or free items when you purchase. Just make sure you don’t give your confidential information for the redemption of your rewards. It can also be a scam used to lure you in.

5. Helps you Purchase Fast

Credit cards are now accepted everywhere compared to cash that you have to exchange with local currency if you are traveling abroad. Moreover, if you are fond of purchasing online, having a credit card can also keep your transaction hassle free.

More than three quarters of Americans live in credit. Your credit score can mean the difference between being denied or approved for credit, and a low or high interest rate. But many nationalities and migrants are not that aware of it. Here is how Axis Capital Business Funding, a credit source offering small companies loans for their business in over 10 states in America explains what credit score really is.

What It Is

Your credit score is a three- digit number generated by a mathematical algorithm using information in your credit report. It's designed to predict risk, specifically, the likelihood that you will become seriously delinquent on your credit obligations in the 24 months after scoring.


There are a multitude of credit-scoring models in existence, but there's one that dominates the market: the FICO credit score. According to myFICO.com, the consumer website for the FICO score developer, "90 percent of all financial institutions in the U.S. use FICO scores in their decision-making process."

FICO scores range from 300 to 850, where a higher number indicates lower risk. There are also other existing online systems but mostly, if you encounter a site which asks you to pay, it may be a scam.

Cities like Singapore and Jakarta, Indonesia is now currently developing a new system similar to FICO to trace local credit scores and information. However, patronage remains to be a big problem as these cities are rarely using their credits.


Payment history: (35 percent) -- Your account payment information, including any delinquencies and public records.

Amounts owed: (30 percent) -- How much you owe on your accounts. The amount of available credit you're using on revolving accounts is heavily weighted.

Length of credit history: (15 percent) -- How long ago you opened accounts and time since account activity.

Types of credit used: (10 percent) -- The mix of accounts you have, such as revolving and installment.

New credit: (10 percent) -- Your pursuit of new credit, including credit inquiries and number of recently opened accounts.

Personal or demographic information such as age, race, address, marital status, income and employment don't affect the score.

Different score impact for same missteps

How much does a specific change affect a credit score? The answer is usually "it depends," and for good reason. Credit score developers don't reveal the exact point deductions. The weight of any given activity can also vary for different credit histories. You might want to review all your spending and the way you handle your credit card to get a high credit scoring.